Document Type

Article

Abstract

This study analyzes actress Sophia Bush s Twitter account in terms of activism and self-branding, as she tweets out daily to millions of followers. While scholars have studied social media use for other celebrities in terms of self-branding, none have looked at the celebrity use of social media for activism. One hundred tweets from Bush s Twitter page are randomly selected and categorized in order to determine what kind of social media presence Bush creates. It is concluded that Bush s brand goes beyond her profession of an actress and includes her activist Twitter presence to where her title becomes actress-activist, and her self-branding is through both her television/film work and activism.

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