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Published in: Journal of Business & Economics Research, (2009) Volume 7, Issue 10.


Today’s workers and consumers consist of four generations of individuals raised with very different technologies and lifestyles. According to Murphy (2007), “different perspectives on issues like work ethic, leadership, and authority can cause conflict, frustration, and misunderstanding if not managed well” (p.18). In a recent “World of Work Survey” (2008), the older and younger generations noted little or no interaction with the other. Working with and learning from one another, as well as knowing what appeals to the generations as consumers, is critical for organizations. Understanding these differences will enable improved communications for the workforce and the consumer.

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