Document Type



Published in: Competition Forum 14(2): 333-340


This pilot study examined student learning outcomes and potential instructional cost savings in an undergraduate Principles of Marketing course that combined online delivery of content, flipped classroom and experiential application for on-campus classes, referred to as a networked curriculum. This model separated the traditional 3-credit course into a common online content section and a smaller application section. Student learning and engagement outcomes in the networked curriculum were compared with a traditional lecture format, and no significant differences were found. Potential savings in classroom space utilization and faculty compensation encourage further research of this model.