Benefit Corporations must create a "general public benefit," and answer to shareholders while decisions based on society or environment, rather than solely on profit, are legally protected (Alpern, 2015). The Benefit Corporation's legal and performance standards help ensure market growth, valuation, impact, and integrity (Neubauer, 2016). This paper examines the evolution of Benefit Corporations and some of the legal differences between traditional for-profit corporations including related court cases. The authors provide a business rationale in support of conscientious for-profit organizations. How a company can become a Benefit Corporation and the value added will be discussed.