Document Type

Conference Proceeding


Generation Z, born 1996-2010 (McNeil, 2018) or iGeneration has always had instant access to the internet, Ipods, and iphones to retrieve and transmit information that could have a strong influence on their learning style. This paper will review Generation Z learning preferences from the literature and report on a study of Generation Z business students (N = 91) in a liberal arts university. Some comparisons are made to a 2008 study of Millennials (N = 102). For example, long term papers that were rated as unimportant by 17% Millennials regarded as even less important to Gen Z by 29%.

Presented at the Northeast Business and Economics Association 46th Annual Conference, 2019.



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