Generation Z, born 1996-2010 (McNeil, 2018) or iGeneration has always had instant access to the internet, Ipods, and iphones to retrieve and transmit information that could have a strong influence on their learning style. This paper will review Generation Z learning preferences from the literature and report on a study of Generation Z business students (N = 91) in a liberal arts university. Some comparisons are made to a 2008 study of Millennials (N = 102). For example, long term papers that were rated as unimportant by 17% Millennials regarded as even less important to Gen Z by 29%.
Presented at the Northeast Business and Economics Association 46th Annual Conference, 2019.
In Copyright - Educational Use Permitted. URI: http://rightsstatements.org/vocab/InC-EDU/1.0/
This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. In addition, no permission is required from the rights-holder(s) for educational uses. For other uses, you need to obtain permission from the rights-holder(s).