Document Type



During the 2016 election, Breitbart News became a key conservative source in reporting on the candidates and social issues. Drawing on scholars who have studied news media and politics, this paper uses content analysis to dissect what specific frames appear in Breitbart's coverage. The study finds that Breitbart departs from typical journalistic standards, reinforces problematic gender and racial stereotypes, and utilizes propaganda tactics to spread conservative ideologies. Though it was once considered a fringe source, Breitbart's growing and highly engaged audience demonstrates the platform's potential to shape political discourse and even influence election outcomes.

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Table1: Elements of Coverage

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Table2: Frames in Breitbart's Coverage