Document Type

Article

Abstract

America is no stranger to likable serial killers in the media and Netflix's "You" with its protagonist Joe Goldberg is an example of this trope. Fans are taking to Twitter and TikTok to share their opinions about their new favorite serial killer, and the opinions are similar. The purpose of this research is to discover what the limited ideas on Twitter and TikTok reveal about how fans view Joe. Scholarly research shows that social media platforms have shifted fans from observers to participants, with the ability to create and share their own content across the Internet. The snowball effect that is common on both Twitter and TikTok shows a narrowing of opinions about Joe overall. Through my analysis, I have seen that the most popular perceptions appear to be comedic, relatable, or romantic. The research shows that by using memes, fans can skew the audiences' perception of a serial killer.

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