Document Type
Article
Abstract
During the 2016 election, Breitbart News became a key conservative source in reporting on the candidates and social issues. Drawing on scholars who have studied news media and politics, this paper uses content analysis to dissect what specific frames appear in Breitbart's coverage. The study finds that Breitbart departs from typical journalistic standards, reinforces problematic gender and racial stereotypes, and utilizes propaganda tactics to spread conservative ideologies. Though it was once considered a fringe source, Breitbart's growing and highly engaged audience demonstrates the platform's potential to shape political discourse and even influence election outcomes.
Table1: Elements of Coverage
Ballardtable2.jpg (67 kB)
Table2: Frames in Breitbart's Coverage
Included in
Rights Statement
In Copyright - Educational Use Permitted. URI: http://rightsstatements.org/vocab/InC-EDU/1.0/
This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. In addition, no permission is required from the rights-holder(s) for educational uses. For other uses, you need to obtain permission from the rights-holder(s).