Document Type
Article
Abstract
Of all society’s public figures, the social-media-savvy celebrity is arguably the most powerful. Singer-songwriter Taylor Swift has amassed one of the largest followings on the internet. In recent years, she has inspired fans to act upon sociopolitical issues via voter registration, letter-writing campaigns, and music. Her digital footprint is not without contention from a slow arrival to politics to white feminist attributes present in her messaging. Through close reading across four social media platforms, I found a shift in Swift’s social media activity. In her transition from a young pop star to a global influence, I concluded that “Swifties” will follow her lead and create real change.
Included in
Gender, Race, Sexuality, and Ethnicity in Communication Commons, Social Influence and Political Communication Commons, Social Media Commons
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