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Description
Mental health anti-stigma strategies have been largely studied; however, limited research examines how musicians integrate lyrics and marketing strategies to reduce mental health stigma. This study fills the gap by analyzing the work of Noah Kahan, whose cultural prominence places him as an influential individual in normalizing mental health discourse. Drawing on existing research in anti-stigma campaigns, social media storytelling, and lyrical analysis, this study examines The Busyhead Project Instagram content and “Stick Season” lyrics. Using qualitative methods, findings illustrate that Kahan's incorporation of open reading lyrics with contact-based content enhances effectiveness of anti-stigma messaging. This research is a framework for how artists can leverage marketing strategies and lyrics to inspire mental health stigma reduction.
Publication Date
2026
Keywords
Noah Kahan, mental health, anti-stigma campaign strategies, The Busyhead Project, Stick Season
Use of AI Statement
Generative artificial intelligence was not used in the creation of this work.
Faculty Advisor
Esch, Madeleine
Recommended Citation
Deeley, Meghan, "The Mental Health Mastermind: How Noah Kahan Reduces Stigma" (2026). ENG 490 Senior Seminar Capstone. 2.
https://digitalcommons.salve.edu/eng490/2
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In Copyright - Educational Use Permitted. URI: http://rightsstatements.org/vocab/InC-EDU/1.0/
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