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Description
The cancel culture movement forces organizations to learn how to address a new kind of online crisis. Corporations use Situational Crisis Communication Theory (SCCT) to alleviate the reputational threat from an ongoing crisis. This study examines SCCT potential application in addressing cancelation through analysis of pop star The Weeknd’s response to backlash regarding his HBO show The Idol (2023). Findings revealed use of SCCT strategies in The Weeknd’s tweets, interviews, and press conference during the cancelation, but failure to follow theory guidelines, resulting in an ineffective reputation recouperation. Thus, the study finds possible application of the theory for cancelation if following guidelines correctly.
Publication Date
2026
Keywords
cancel culture, situational crisis communication theory, twitter, public relations, The Weeknd
Use of AI Statement
Generative artificial intelligence was not used in the creation of this work.
Faculty Advisor
Esch, Madeleine
Recommended Citation
Sacchinelli, Teresa R., "“Good Don’t Listen”: Application of Situational Crisis Communication Theory to Online Cancelation" (2026). ENG 490 Senior Seminar Capstone. 3.
https://digitalcommons.salve.edu/eng490/3
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